True Love Cheesecakes
Everyone deserves a little TLC.
A taste sensation unlike any other — TLC cheesecake is a bold departure from the conventional New York style. Introducing SAN FRANCISCO STYLE cheesecake, named after the vibrant city where the business first came to life. This mouth-watering creation pushes the boundaries of flavor and texture, offering a unique and unforgettable culinary experience. Indulge in a slice of pure delight that transcends tradition and elevates cheesecake to extraordinary new heights.
To contradict the inherent sweetness of the brand name, the visual identity needed to push the boundaries, embracing an edgier direction while showcasing the organic and artisanal nature of the product.
Services: Brand Strategy, Logo Development, Package Design
A Deliciously
Playful Brand
We crafted a compelling brand story that captures the essence of what makes True Love Cheesecakes truly extraordinary. The visual identity seamlessly incorporates a captivating tattoo-style sparrow, symbolizing the essence of true love. This iconic representation was thoughtfully paired with a striking logomark, exuding the craft and artistry behind the cheesecakes. To further enhance the brand experience, we crafted collateral materials that are deliciously playful and authentic.
Through this carefully curated visual narrative, we invite customers to embark on a unique and exciting culinary adventure, where love and craftsmanship converge to create exceptional cheesecakes that are both visually stunning and a delight to the taste buds.
