Paradise Ridge Winery
A Love Story
Paradise Ridge Winery, a family business, draws its inspiration from a profound love for wine, art, and community. Despite the devastating impact of a firestorm in 2017, which consumed the iconic estate property and left only their resilient LOVE sculpture standing their unwavering vision and strength remained. Fueled by a renewed energy and perspective, they rebuilt and relaunched, infusing their brand with a sense of resilience and revitalization.
Services: Brand Strategy, Logo Development, Package Design
In partnership with Revel Brand Design
A Ground-Up Redesign
We dove into their brand story and values, examining how they were effectively activating and communicating them through our comprehensive Brand Strategy Sessions. Drawing from the valuable insights gained during this process, we meticulously crafted a precise brand blueprint that led us to a brand identity anchored in the emblematic LOVE sculpture—a powerful symbol of resilience and strength adorning the winery. Embracing a fresh visual direction, we introduced a new icon inspired by the bird shape that emerges from the metal sculpture. This icon seamlessly complements the refreshed logomark and a brand badge, collectively amplifying their brand values and creating a unified visual representation of their enduring spirit.
Fresh, Sustainable
Package Design
Driven by a dedication to environmental stewardship, we approached the package design with a strong focus on sustainability. Mindful of our ecological footprint, we carefully selected partners and sourced materials that minimize environmental impact and waste. The result is a thoughtfully crafted screenprinted bottle, which not only catches the eye on shelves but also ensures recyclability without any label waste. A short, recycleable capsule and the lightest glass bottle reduces waste and shipping weight. The fresh, environmentally-friendly design keeps this heritage brand relevant.
