Colores de Agave
A finely curated tequila is a work of art.
Colores de Agave is a new brand looking to disrupt the high-end tequila market. Making tequila is a craft, a true art form. Combining different techniques passed down for generations — harvesting the piña using a coa, steaming the piñas in a clay oven, crushing the juice from the piña with a tahona. They partnered with a family that has been making tequila for over 200 years and invested in their own agave fields, creating a premium barrel tequila program. Curating each bottle into a work of art.
Services: Brand Strategy, Logo Development, Package Design
A Brand Steeped in Tradition
Through our Brand Definition Program, we meticulously refined their brand story, honing in on the core brand values. This process allowed us to develop a precise brand blueprint, leading us to a distinctive brand identity centered around the power of color. Colores de Agave transcends the ordinary, immersing your senses in the vibrant tapestry of life’s most vivid experiences — a true celebration of vitality. Our life’s journey is woven with diverse hues, representing the peaks and valleys, the moments of elation and tribulation that shape our individual narratives and define our world. The visual identity showcases a pristine and sophisticated wordmark in seamless harmony with an emblem that encapsulates the essence of the brand’s values. This artful composition serves as a versatile canvas, enabling the creation of captivating narratives through an array of color stories.
Package as Art
With a commitment to art, tradition, and elegance, we meticulously crafted pristine and refined packaging that captures the hearts of tequila enthusiasts. We began with the creation of a bespoke ceramic bottle adorned with original monochromatic watercolor artwork. Elevating every detail, each capsule is adorned with a unique metal logo medallion, complemented by a piña bolo tie delicately gracing the neck. This polished design seamlessly harmonizes tradition, luxury, and artistry.
